RR Living CEO, Melanie French, Weighs In On Survey Revealing Most DFW Renters Aren't Interested In Luxury Amenities

September 11, 2024 Billy Wadsack, Dallas-Fort Worth

It has long been understood by the CRE community that long lists of lavish property amenities are a must for drawing apartment renters.   

But a new survey of what Metroplex tenants are really after indicates Zoom rooms, extensive walking trails and other expensive perks are the most important factor for just 11% of DFW renters, and 1 in 4 rated them as their least important consideration when looking for a new place to live. 

Survey results gathered by multifamily real estate data platform RCKRBX found basics like space allocation and location are the most important motivators for renters looking for a new apartment. The former was the No. 1 consideration for 31% of renters, while 30% picked the latter. 

Melanie French, CEO of property management company RR Living, said high-end amenities and unique features are vital to attracting residents.  

“With nearly half the U.S. population being Gen Z and Millennials, and being well within their prime renting ages, this demographic is looking for unique places that provide a well-rounded living experience,” she wrote in an email…