The newly rebranded RR Living aims to "encompass the entire lifecycle" of its rental residents, "from a first apartment home, to raising a family, to eventually becoming empty-nesters." - Melanie French, CEO of RR Living,

Dallas’ RREAF Residential Rebrands as RR Living, Aims To Keep Renters Renting Across ‘Entire Lifecycle’

As featured in "Dallas Innovates" 
David Seeley, Dallas Innovates, 30 November 2023

RREAF Residential—the Dallas-based property management company under RREAF Holdings—has announced a new rebrand and a compelling mission: to keep renters happily renting their residences all life long. 

“Since our initial launch in 2018, we’ve created a true living experience at all of our communities to foster an unparalleled lifestyle,” Melanie French, CEO of RR Living, said in a statement. “Residents live their lives with us when they choose to move into an RR Living apartment. In this new phase, we look forward to expanding our multifamily, student living, and [build-to-rent] portfolios while delivering an unrivaled place to call home.”

According to French, RR Living is setting a distinctive course in the industry.

“RR Living was created with a goal of having our apartment communities and residents be an active part of the larger neighborhood and community in which they are located, the CEO told Dallas Innovates."

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